Meta Verified Tech Provider
Instagram Comment to DM Automation
Turn every comment into a conversation. When someone comments a keyword on your post, ChatGenius sends them a personalized DM automatically — with public reply, custom message templates, and full Meta compliance.
Free plan includes 2 triggers · No credit card required
How Comment Auto-DM Works
From comment to conversation in under 10 seconds
Set It Up
Pick your keyword and match type, then choose your response: a public reply plus a DM, or just one on its own. Turn on Clean Comments to auto-hide the keyword comment after the DM, and target a single post or all of them.
Someone Comments
A user comments your keyword on an Instagram or Facebook post, Reel, story, or Live. Only that keyword fires it, so genuine questions and off-topic comments are left alone.
ChatGenius Takes Over
It sends the DM within seconds — your own template or one the AI writes for you — handles the public reply or hides the comment per your settings, and opens a conversation its AI can carry to capture the lead or book the appointment.
What Makes It Different
Not just a comment bot — an entire conversation engine
3 Match Types
Exact match for precision ("INFO" only), contains match for flexibility (catches "pricing info"), or fuzzy matching for variations and typos. Case-sensitive option available.
Public Reply, DM, or Both
Choose per trigger: post a public comment reply and send a private DM together, send just the DM with nothing posted publicly, or public-only. The public reply boosts engagement; DM-only keeps the comment section uncluttered.
Clean Comments
Auto-hide the keyword comment the moment the DM sends, so the "comment LINK" pile never buries your real conversation. Hidden, not deleted — it still counts as engagement, so you keep the reach and get a clean comment section back.
Custom Message Templates
Create unique DM templates for each trigger with {name} placeholders and URL buttons. Link to booking pages, product pages, or lead magnets directly from the auto-DM.
AI-Written DMs
Skip the template and let AI write each DM for you. It pulls from your knowledge base and brand voice, sees the exact keyword they typed and their full comment, and keeps the reply short and personal — so one canned message doesn't have to fit every commenter.
Story Reply Support
Not just post comments — trigger auto-DMs from Instagram story replies too. When someone replies to your story with a keyword, they get the same automated treatment.
Instagram Live Comments
Auto-DM viewers who comment keywords during your IG Live broadcasts. Great for creators running Q&A Lives — comment "link" and get your link. Private replies work reliably while you're live.
Meta-Compliant by Design
Once-per-user-per-post enforcement (Meta's requirement), outbound rate tracking, automatic STOP opt-out, configurable delays, and exclude-keyword lists.
Per-Trigger Analytics
Track total activations, DM success rate, unique users reached, and platform distribution for every trigger. See what keywords convert and optimize.
Use Cases
How businesses use comment-to-DM triggers to grow
Product Launch Drops
Post a product teaser, tell followers to comment "WANT" for early access. ChatGenius DMs them a direct purchase link and captures their email for future launches.
Before/After Posts
Auto detailers, med spas, and tattoo artists post transformation photos. When someone comments "price" or "book," they get a DM with pricing and a booking link.
Lead Magnet Distribution
Share a free guide, template, or checklist. Followers comment "GUIDE" and ChatGenius DMs the download link while capturing their contact info as a lead.
Property Inquiries
Post a new listing. When someone comments "interested" or "details," ChatGenius DMs them the full listing info, collects their name and phone, and alerts your agent.
Available on All Plans
Comment triggers are included free — upgrade for more
Comment Auto-DM Questions
Works Great With
Turn Comments Into Customers
Start free with 2 comment triggers. No credit card required.
Start Free