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Instagram Comment to DM Automation

Turn every comment into a conversation. When someone comments a keyword on your post, ChatGenius sends them a personalized DM automatically — with public reply, AI personalization, and full Meta compliance.

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Free plan includes 2 triggers  ·  No credit card required

Built On

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How Comment Auto-DM Works

From comment to conversation in under 10 seconds

1

Set Your Trigger

Choose a keyword (like "price" or "link"), pick exact match, contains, or fuzzy matching, and target a specific post or all posts.

2

Someone Comments

A user comments on your Instagram post or Facebook page post with a word that matches your trigger keyword.

3

Auto-DM Fires

ChatGenius sends a public reply acknowledging the comment, then delivers a personalized DM — all within seconds, fully automated.

4

Conversation Starts

The DM opens a conversation thread. ChatGenius AI continues the chat, captures leads, or books appointments — whatever you've configured.

What Makes It Different

Not just a comment bot — an entire conversation engine

3 Match Types

Exact match for precision ("INFO" only), contains match for flexibility (catches "pricing info"), or fuzzy matching for variations and typos. Case-sensitive option available.

Public Reply + DM Dual-Action

Post a public comment reply ("Check your DMs!") and send a private DM simultaneously. Boosts engagement metrics while starting private conversations.

Custom Message Templates

Create unique DM templates for each trigger with {name} placeholders and URL buttons. Link to booking pages, product pages, or lead magnets directly from the auto-DM.

Story Reply Support

Not just post comments — trigger auto-DMs from Instagram story replies too. When someone replies to your story with a keyword, they get the same automated treatment.

Meta-Compliant by Design

Once-per-user-per-post enforcement (Meta's requirement), outbound rate tracking, automatic STOP opt-out, configurable delays, and exclude-keyword lists.

Per-Trigger Analytics

Track total activations, DM success rate, unique users reached, and platform distribution for every trigger. See what keywords convert and optimize.

Use Cases

How businesses use comment-to-DM triggers to grow

E-Commerce

Product Launch Drops

Post a product teaser, tell followers to comment "WANT" for early access. ChatGenius DMs them a direct purchase link and captures their email for future launches.

Service Business

Before/After Posts

Auto detailers, med spas, and tattoo artists post transformation photos. When someone comments "price" or "book," they get a DM with pricing and a booking link.

Content Creator

Lead Magnet Distribution

Share a free guide, template, or checklist. Followers comment "GUIDE" and ChatGenius DMs the download link while capturing their contact info as a lead.

Real Estate

Property Inquiries

Post a new listing. When someone comments "interested" or "details," ChatGenius DMs them the full listing info, collects their name and phone, and alerts your agent.

Available on All Plans

Comment triggers are included free — upgrade for more

Feature
Free
Creator
Pro
Business
Comment triggers
2
10
30
Unlimited
Custom message templates
✓
✓
✓
✓
Public reply + DM
✓
✓
✓
✓
Story reply triggers
✓
✓
✓
✓
Per-trigger analytics
✓
✓
✓
✓
URL button support
✓
✓
✓
✓
See full pricing details →

Comment Auto-DM Questions

How does Instagram comment to DM automation work? +
When someone comments a matching keyword on your post, ChatGenius automatically sends them a personalized DM within seconds. You configure keyword triggers (exact match, contains, or fuzzy), and ChatGenius handles the rest — including a public reply and private DM simultaneously.
Is comment auto-DM compliant with Meta's policies? +
Yes. ChatGenius enforces once-per-user-per-post limits (Meta's requirement), rate limits via OutboundRateTracker, automatic STOP opt-out handling, and configurable delays for a natural feel. We use Meta's official API as an approved tech provider.
Can I auto-DM people who reply to my Instagram stories? +
Yes. ChatGenius supports story reply triggers in addition to post comment triggers. When someone replies to your story with a matching keyword, they receive an automated DM just like post comments.
What are the trigger limits for comment auto-DM? +
Free plan includes 2 triggers, Creator plan includes 10, Professional includes 30, and Business plan offers unlimited triggers. Each trigger can target specific posts or work globally across all posts.
Can I customize the auto-DM message? +
Yes. You create custom message templates with dynamic placeholders like {name}. You can also include URL buttons to link to booking pages, product pages, or any URL. Each trigger can have its own unique message template.
Does comment auto-DM work on both Instagram and Facebook? +
Yes. ChatGenius comment triggers work on both Instagram posts and Facebook page posts. You can configure each trigger for Instagram only, Facebook only, or both platforms simultaneously.

Works Great With

Lead Capture → AI Follow-ups → Integrated Booking →

Turn Comments Into Customers

Start free with 2 comment triggers. No credit card required.

Start Free
Start Free