See what your competitors post, and what works for them

For each competitor, Market Intel shows follower and following counts, total posts, their bio, and their 12 most recent posts with likes, comments, and format. From that it works out engagement rate, average likes and comments, posting frequency, and content mix (Reels, carousels, and photos). Data comes from Instagram's official Business Discovery API.

It depends on your plan. Free users can track 1 competitor, Creator gets 3, Professional gets 5, and Business gets up to 10 competitors. Each competitor is monitored independently with full engagement metrics and AI insights.

Data refreshes when you open Market Intel or click the refresh button, pulling fresh numbers from Instagram's Business Discovery API. Past snapshots are kept so you can see how competitors change over time.

Shareability measures how often your own posts get sent to someone else, shown as sends per reach. It breaks that down by Reels, feed posts, and Stories and tracks it over time, so you can see which formats people pass along.

The AI compares your numbers with your competitors', like how often you each post, which formats you use, and how much engagement you get, and suggests specific things to try. For example, a format your competitors rarely post that does well for you.

No. Market Intel uses Instagram's official Business Discovery API, which only accesses publicly available data from business and creator accounts. This is the same data anyone can see by visiting the profile. No private messages, stories analytics, or non-public data is accessed.