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Your listing Reel just hit 100,000 views. The comments are blowing up: "Is this still available?" "Can I see it Saturday?" "What's the address?" But you're at another showing, then a closing, then driving across town. By the time you respond, how many of those interested buyers have already scheduled with someone else?
The lead that didn't respond to your first two calls? They might close 9 months from now—if someone stays in touch. The reality: 80% of sales happen after 5+ touchpoints, but most agents give up after 2. That's not a lead problem. That's a follow-up problem.
Your listing video hits 50,000 views. Comments flood in: "Is this still available?" "Can I schedule a showing?" "What's the address?" You're at a closing, then a showing, then dinner with clients. By midnight, you finally check your phone—47 unread DMs. How many of those leads already called another agent?