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Visual Flow Builder for Instagram, Facebook & WhatsApp DMs

Set up automatic DM replies without writing code. Pick a keyword, write the reply, turn it on. When you need something bigger, open the canvas and build a full conversation that asks questions, splits into branches, and books appointments. AI is included on every plan.

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Flow Builder on all plans  ยท  7-day free trial

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How It Works

Four steps from idea to live automation

1

Pick How You Want to Start

Click Create and you get four choices: a simple reply, a ready-made template, a blank canvas, or let AI build it from a sentence. Most people start simple and only open the canvas when they need branches.

2

Say What Starts It and What Happens

Choose what sets it off, like a keyword in a DM, a comment on a post, or a click on your ad. Then write the reply. Add a photo, a video, or a PDF, and up to three buttons people can tap.

3

Try It Before Anyone Sees It

The built-in simulator runs your automation like a real conversation. Tap the buttons, type answers, check every path. Nothing is sent to a real person while you test.

4

Turn It On and Watch It

Flip it to active and it starts replying right away. Analytics show how many people started, how many finished, and which step lost them, so you know what to fix.

Four Ways to Build a DM Automation

Pick the one that fits the job. They all save as the same kind of automation, so a simple one can grow later without being rebuilt.

Fastest

Simple Reply

A form, not a canvas. Pick what starts it, write one reply, add media and buttons, save. About 30 seconds. This is the one that replaced quick replies, and it covers most of what people actually need.

Ready-made

From a Template

Ten prebuilt automations to copy and edit: welcome message, lead capture, FAQ menu, appointment booking, comment promo, follower gate, review request, ad to checkout, and more.

Full control

Blank Canvas

Drag steps onto a board and connect them. Ask a question, wait for the answer, branch on what they say, book them in, hand off to a person. Twelve step types to work with.

Let AI do it

Generate With AI

Describe it in one sentence, like "ask what they need, get their email, then book a call." The AI builds the whole thing. You edit anything you want before it goes live.

What It Can Do

The AI parts are included on every plan. ManyChat charges $29 a month extra for theirs.

AI Flow Generator

Type what you want in one sentence and the AI builds it. Try “ask for their email, check if they follow us, then send the discount code.” Everything it makes is yours to edit.

AI Intent Triggers

People never type the keyword you guessed. Describe what you want to catch, like someone asking about price, and it fires whether they wrote “how much,” “what are your rates,” or “is this expensive.”

AI Step

Let the AI answer the messy questions in the middle, then pick the script back up. It knows your business, and you set how long it is allowed to chat before handing back.

Follower Gate and Conditions

Send different replies to different people. Check whether they follow you, what they answered earlier, or how hot a lead they are. Keep a promo for followers only and recheck automatically once they follow.

HTTP Request Node

Send what you collect straight to your other tools. Push a new lead into your CRM, kick off a Zapier or Make automation, or check a payment, all in the middle of the conversation. Creator plan and up.

Drop-off Analytics

See how many people started, how many finished, and the exact step where the rest gave up. Steps glow green, amber, or red so the weak spot is obvious at a glance.

Instagram, Facebook and WhatsApp

Build it once and choose where it runs. Keep it to one app or let it work across all of them. WhatsApp needs the Professional plan and a connected number.

13 Ways to Start a Flow

A keyword in a DM. A comment on a post. A click on your ad. A story reply or mention. A shared reel or post. A photo, voice note, video, or file they send you. Or let AI decide from what they meant.

What People Build With It

Five setups you can copy today

Content Creator

Discount Codes for Followers Only

Someone comments PROMO on your post. If they follow you, the code lands in their DMs right away. If they do not, they get asked to follow first, and it checks again on its own so you never have to.

Service Business

Sorting Real Leads From Browsers

Ask for their email, then let the AI find out what they need and when. Serious buyers get sent straight to your booking calendar. Everyone else gets your pricing PDF and stays on your list.

Any Business

Sending a PDF in Seconds

They comment GUIDE and your menu, price sheet, or free guide arrives in their DMs. No landing page, no email form, no waiting. Photos and videos work the same way.

Online Store

Orders That Land in Your CRM

Collect the details in chat and send them to your CRM or Zapier automatically. If it goes through, they get a confirmation. If something breaks, they get a real reply instead of silence.

Paid Ads

Ad Clicks That Turn Into Sales

Someone taps your ad and gets answered instantly instead of waiting around. Handle the question, send a payment link with the campaign attached, and see which ad actually made you the money.

What Each Plan Gets

The flow count is live automations only. Drafts and paused ones are unlimited on every plan.

Feature
Free
Creator
Pro
Business
Flow Builder
1 flow
5 flows
20 flows
Unlimited
Nodes per flow
10
25
50
100
AI Flow Generation
1/mo
5/mo
15/mo
50/mo
AI Step Node
HTTP Request Node
-
Flow Analytics
WhatsApp flows
-
-
See full pricing details →

Flow Builder Questions

How long does it take to set up?+
A simple keyword reply takes about 30 seconds. Pick the word that sets it off, write what it should say, turn it on. A longer conversation with questions and branches takes maybe 10 minutes, and a template or the AI generator does most of that for you.
Do I have to build on the canvas?+
No. Choose Simple reply and you get a short form instead: what starts it, what it says, any photo or PDF, and up to 3 buttons. It saves as a normal flow, so you can open it on the canvas later and add more without starting over.
Which channels do flows run on?+
Instagram, Facebook, and WhatsApp DMs. You can keep a flow on one app or run it on all of them. WhatsApp needs the Professional plan and a connected number. Telegram and SMS are handled by the AI assistant instead.
What node types are available?+
12 steps to build with: Trigger, Send Message, Collect Input, Condition, Smart Delay, Action, AI Handoff, Go-To Flow, Randomizer, Book Appointment, AI Step, and HTTP Request. A message can carry text, a photo, a video, audio, or a PDF, plus up to 3 buttons people can tap.
Can I use AI and flows together?+
Yes, and most people do. A flow handles the predictable part, and an AI Step takes over for the messy questions before handing back. AI Handoff passes the whole conversation to your assistant. Anything no flow matches goes to the AI anyway.
How does the AI Flow Generator work?+
Write one sentence describing what you want, like "ask for their email and phone, then book a call." The AI builds the whole thing, connections included. Nothing goes live until you look it over and turn it on.
What's the difference between ChatGenius flows and ManyChat?+
The AI features are the big one. AI Step, AI intent triggers, and the AI flow generator are included on every ChatGenius plan, and ManyChat charges $29 a month extra for theirs. Our pricing is flat instead of going up with your contact count, and your flows and your AI assistant run side by side.
Can flows call external APIs?+
Yes. The HTTP Request step sends data anywhere mid-conversation, using GET, POST, PUT, PATCH, or DELETE with your own headers and body. Whatever comes back is saved and can be used in later messages. Creator plan and up.

Set Up Your First Reply in About 30 Seconds

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