As of October 2025, ChatGPT dominates AI with 769 million monthly active users - roughly 5x more than any competitor. But the landscape is shifting. Google Gemini grew 97% this year. New tools like Cursor and NotebookLM are breaking out. Here's what people are actually using.

The AI Chatbot Leaderboard

According to data from Backlinko and a16z's consumer AI rankings:

Tool Monthly Users Notable Stats
ChatGPT 769M monthly active 917M downloads, $1.1B revenue
Google Gemini 29M monthly active 178M downloads, grew 97%
Claude Top 10 Breakout hit of 2025
Perplexity Top 15 AI-powered search

Key insight: ChatGPT has around 5x more users than any other AI app. But Google Gemini is gaining ground fast with 22.5% of people using it (27% in the US, 18% in the UK), and 97% growth over the survey period.

Top AI Tools by Category

General AI Assistants

  1. ChatGPT (OpenAI) - The category leader with 800M+ weekly users. Free tier available, Plus at $20/month, Pro at $200/month.
  2. Google Gemini - Integrated with Google services. Free tier, Advanced at $20/month.
  3. Claude (Anthropic) - Known for strong coding and longer context. Free tier, Pro at $20/month.
  4. Perplexity - AI-powered search engine with citations. Free tier, Pro at $20/month.

AI Coding Tools

  1. Cursor - Currently the most popular AI-powered IDE. Fork of VS Code with AI integration. The company (Anysphere) is valued at $29.3 billion.
  2. GitHub Copilot - The original AI coding assistant, integrated into VS Code and JetBrains. $10-19/month.
  3. Replit - Browser-based IDE with AI features. Recently debuted on major AI tool lists.
  4. Lovable - No-code app builder. Reportedly hit $100M ARR in 8 months.
  5. Bolt.new - Web-based AI app generator. Free tier available.

AI Creative Tools

  1. Midjourney - Leading AI image generator. $10-60/month.
  2. CapCut - Video editing with AI features. Breakout hit of 2025.
  3. Suno - AI music generation. 24.6 million downloads.
  4. ImagineArt - Image creation using Stable Diffusion. 24.1 million downloads.
  5. Runway - AI video generation. Sleeper favorite among creators.
  6. Adobe Firefly - Adobe's AI image generator, integrated into Creative Cloud.

AI Productivity Tools

  1. Notion AI - AI writing and organization. Now used by over 100 million people.
  2. NotebookLM (Google) - Research and note-taking AI. Went viral in 2024, now ranked #13 on top AI consumer apps.
  3. Fathom - AI meeting notes. Joins Zoom/Teams calls, records conversations, tracks who said what.
  4. Otter.ai - Meeting transcription and summarization.
  5. DeepL - AI translation. Sleeper favorite with growing user base.
  6. QuillBot - Paraphrasing and writing assistance.

Emerging Trends in AI Tools

1. Vibe Coding Goes Mainstream

According to a16z, "vibe coding" tools are a major trend in 2025:

  • In March 2025, only Bolt was on the web app list
  • Now, Lovable and Replit have both debuted on the main consumer AI list
  • Cursor is the most popular AI IDE

2. Chinese Apps Dominate Photo/Video

According to a16z's analysis, 22 of the top 50 mobile AI apps were developed in China, with particularly heavy concentration in photo and video categories. Companies like Meitu and ByteDance are significant players.

3. NotebookLM's Steady Rise

Google's NotebookLM first went viral nearly a year ago and has grown steadily since. It's now ranked #13 on the top AI consumer apps list - a testament to the power of AI-assisted research and note-taking.

4. Companionship AI Growing

AI companionship apps are a growing category, though often controversial. This reflects AI's expansion beyond productivity into personal and emotional use cases.

How to Choose the Right AI Tool

For General Questions and Writing

  • ChatGPT: Best ecosystem, most features, largest community
  • Claude: Better for long documents and coding
  • Gemini: Best if you're in Google's ecosystem
  • Perplexity: Best for research with citations

For Coding

  • Cursor: Full IDE experience with AI built in
  • GitHub Copilot: Works in your existing VS Code setup
  • Claude: Strong coding capabilities in chat format
  • Lovable/Bolt: For non-coders who want to build apps

For Creative Work

  • Midjourney: Highest quality AI images
  • Adobe Firefly: Best integration with creative workflows
  • Sora: AI video generation (requires ChatGPT subscription)
  • Suno: AI music generation

For Productivity

  • Notion AI: If you already use Notion
  • NotebookLM: For research and learning
  • Fathom: For meeting notes
  • DeepL: For translation

The Cost of AI Tools

Most AI tools follow a similar pricing model:

Tier Typical Price What You Get
Free $0 Basic access, usage limits
Plus/Pro $10-20/month Higher limits, better models
Premium $200/month Maximum access (ChatGPT Pro)

For most users, a $20/month subscription to one primary tool (ChatGPT Plus, Claude Pro, or Gemini Advanced) covers the majority of use cases.

What's Next for AI Tools

Based on current trends, expect:

  • More integration: AI built into every software tool, not standalone apps
  • Agentic capabilities: Tools that complete tasks, not just answer questions
  • Specialized vertical tools: AI for specific industries (legal, healthcare, finance)
  • Continued consolidation: Smaller tools acquired or outcompeted by giants
  • Pricing pressure: Competition driving costs down

The Bottom Line

ChatGPT's dominance is remarkable - 769 million monthly users, 5x any competitor, $1.1 billion in revenue. But the landscape is evolving:

  • Google Gemini is growing 97% and gaining ground
  • Claude has emerged as a serious alternative, especially for coding
  • Specialized tools like Cursor, NotebookLM, and Fathom are carving out niches
  • Vibe coding tools (Lovable, Bolt) are democratizing app development

For most people, the best approach is to start with ChatGPT or Claude for general use, add one specialized tool for your main workflow (coding, creative, productivity), and stay open to new tools as they emerge.

The AI tool landscape changes fast. What's popular today may be obsolete tomorrow. What matters is finding tools that genuinely make you more productive.

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